Mobile internet is on the rise. With almost all mobile phones capable of internet browsing, it is important that your website takes advantage of this advancement. Websites designed for computer screens are not always compatible with mobile screens. So, to make sure that your law firm doesn’t lose any prospective clients, a mobile website is necessary.
Many law firms have a website. But, not all law firms have a website compatible with mobile devices. If you would like to be one of the pioneers in your industry to embrace mobile browsing, here are some tips:
1. Keep it small
You need to have a compatible size for your mobile website. 480 x 320 pixels is a good choice as it looks good on mobiles and larger smart phones.
Make sure your mobile website is well-designed while remaining aligned with your initial website. Colour schemes should be maintained to keep your branding and market recognition in place. Ensure that your images still look sharp when viewed on a mobile device. Some images tend to look blurred when compressed so get your graphic designer to take care of this.
3. Simplicity is the key
Keep your mobile website simple. This means make sure it is easy to navigate, and important content like attorney’s names and contact details are visible.
If you have a content management system, allow your mobile website to be updated at the same time your website is. This will help your mobile viewers stay informed of all the changes. Often people will update their main website and forget to do the same with their mobile website.
5. Link to Full Website
Give your viewers the option to view your full website. Include links to your main website, so viewers can access more information not found on your mobile website.
About the Author: James Vickery is the founder and CEO of I Know IT, a transformative IT services provider. James connects law leaders to their strategy through technology with a firm belief that lawyers must re-enter their profession as innovators, thinking and acting as technology companies do in order to survive, compete and prosper in a digital economy.
James enables this new way of thinking and executing through consulting, coaching and delivery of technology solutions to Australian and international organisations. More from this author.